The audio rights of Telugu and Tamil versions have been retained by Lahari music for a record making amount of 3 crore rupees.
Now the telecast rights of the audio launch function has made yet another competetive business in tollywood. TV5 channel have retained the telecast rights by spending 1 crore rupees, overcoming the competetion from Maa tv and TV9.
Meanwhile, the trailer of the film has been censored and has got U/A certificate. The film has a huge star cast which includes Anushka Shetty, Prabhas, Rana Daggubati, Sathyaraj, Sudeep, Tamannaah etc.
